There’s always something going on at the second floor of Powell. This is my attempt to chronicle highlights of the spring semester, which is flying by. There are only 67 days left to graduation on Thursday, May 23.
My Capstone course instructor, Randy Piland, came back to us after going away to receive the Robin F. Garland Educator Award from the National Press Photographers Association (NPPA). That’s major! Congrats to him! (http://www.elon.edu/e-net/Note.aspx?id=964416)
We showed Piland our (nearly) final portfolios and gave our “How to” presentations. Each of the nine students must teach the others something new or expound on something within our area of expertise. Ruth taught us how to create a score for our projects with Garage Band, Cory showed us some Audition tricks for editing audio and I gave tips on how to successfully create a social media marketing plan. Past presentations discussed copyright free resources for music, video storytelling and video seeding.
Three accomplished representatives from Pace Communications, including iMedia alumna Bettina Johnson, enlightened us about content marketing for the Thursday Afternoon Special. President Craig Waller digs iMedia students, and I know some of us fell in love with Pace’s work and mission on Thursday. Waller said, “You come much more accomplished and you’ve got a much broader skillset, obviously.” Thanks, sir.
Pace Communications has offices in Greensboro, NC;
New York City; Dallas and
Rogers, AR (Walmart).
Waller said the increasing importance of content creation for brands has been great for Pace. Pace is in the eye of the hurricane, he said. “The digital world started transforming our business because not only was it an easy and cheap way of reaching customers, but it is also an easy way to measure,” he said. “Brands as media owners isn’t going away.” He used Coca Cola as an example. Jobs at brands exist for iMedia students that didn’t five years ago.
Kevin Briody, vice president of digital strategy, taught us about Pace’s integrated approach to creating and publishing content for clients, such as Verizon Wireless and Four Seasons Hotels and Resorts, and how they measure their campaigns with analytics. Bettina gave us a quick run-through of how she uses Sysomos to conduct real-time social media monitoring and analytics. Content marketers must know what content to push and when, Briody said.
“You can churn and burn a ton of content, but it is marrying the art and the experience.”
Bettina said her experience working at Pace is similar to the iMedia experience because she has to work with so many people with different skillsets. “You kind of have to know how to talk the right language to get these projects done.”